Its in my DNA

"Design, branding, and storytelling have been with me my whole life.
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• I was the kind of kid who would unwrap their candy and redesign the wrapper for it.
• I was the kind of kid that would make commercials and design ads for my toys.
• I was the kind of kid whose favorite part of movies was the opening title sequence.
• I was the kind of kid who would interview her Barbie on her latest ambitions.

As I grew up, went to Savannah College of Art & Design, and started my career as a freelance designer, I quickly learned that a good brand is nothing more than a well-defined story focused around a clear and concise goal. Working as an art director for Hard Rock Cafe's corporate headquarters in Orlando taught me how to be a "keeper of the brand," to understand the organization's mission and message, and ensure that all outgoing products and initiatives directly reflected that story.

​My personal voyage through parenting, traveling, volunteering, and relocating has allowed me to dip my toes into many different waters, including teaching, fine art, mentorship, community development, and marketing, always being inspired by others' stories and always staying connected to my roots in branding and design. 

My recent work as a Main Street program director in my adopted hometown allowed me to use my skills in a new arena, to hone in on what makes a town unique, what its soul is, and what it wants to be for the future. Then, designing all touchpoints from visual assets to event schedules and business recruitment to reflect that unique personality. I absolutely love what I do and can not think of a better way to make a difference in the world than by helping others tell their authentic stories."