"Brand Marketing is the generous act of helping others become who they seek to become. It involves creating hones stories - stories that resonate and spread"- Seth Godin
A GUIDE TO BRAND STRATEGIES Your organization’s brand is more than just a logo and tagline. Branding, simply put, is your reputation and a promise to your community and clients. It communicates an organization’s values, offerings, and identity. When looking to re-brand or extend your brand to a new campaign, a comprehensive branding strategy covering brand positioning and messaging, brand identity, and brand communication will give you the tools you need to implement it successfully.
BRAND POSITIONING & MESSAGING: is the process that identifies your organization’s assets, values, and defining characteristics. Stakeholders will give input to determine the purpose of your organization or campaign, what success would look like. A framework for communicating, including key phrases and taglines, mission, vision, and values statements will serve as the foundation for logo design and marketing strategies.
BRAND IDENTITY: is the visual identity that includes logos, fonts, colors, imagery, graphics, and brand extensions that meet the messaging goals determined through the brand strategy process.
BRAND COMMUNICATION: creates awareness of the brand through marketing, advertising, and promotions. This part of the branding process focuses on telling the story of your mission and creating awareness of its potential. A marketing plan will determine goals, schedule, and budget for the outward touchpoints of your brand, including signage, banners, promotional materials, printed collateral, presentation templates, and social media templates. An advertising plan based on branding strategies will focus on the media and market that best suits your campaign’s goals. Promotion strategies include events and fundraisers that tie directly to the assets of your brand, storytelling to build engagement, and printed educational materials.
BRANDING SERVICES Community Engaged Branding Naming Consultation Brand Positioning Strategies Brand Identity and Logo Design Taglines & Messaging Audience & Market Identification Brand Focused Storytelling Narratives Marketing Strategies