Our firm was recently contracted by Governor McMaster’s SC250 Commission, which is tasked with commemorating the 250th anniversary of the American Revolution in South Carolina. Our role is to consult and strategize with all of the 46 county 250 committees regarding their communication, promotion, and storytelling efforts. We start this process with deep research and input from committee members, local historians, and local tourism professionals. This helps us determine the gaps in their current marketing strategies, identify potential partners to leverage resources with and create economic opportunities by combining their historical preservation work with community and economic development initiatives. We provide each county with a M.A.P. (Messaging, Asset, Promotion) Resource book that identifies tips and strategies for them to engage the public, increase awareness, and raise funds to support their work.