The Branding Journey

Your community-focused organization is not a machine. As much as you rely on technology and formulas to organize and assist the day-to-day operations, very seldom do problems arrive where there are clear black-and-white solutions. In many cases, the self-identified problems facing your organization are masking deeper brand messaging issues that can only be seen by tossing formulated questions aside with their right or wrong answers and taking a more creative and unique approach.

A successful brand strategy plan should not act as a machine either, using predetermined formulas to calculate single solutions to predetermined problems. Branding is a creative process and, as such, doesn't promise or guarantee a specific outcome. Instead, we strive to develop structured processes that follow a problem-solving path that we, as creative professionals, have traveled hundreds of times. We invite each of our clients to journey down this same well-worn path with us, but what you will see, discover, and learn about yourself along the way will always be different from those who came before you. 

Compared to other types of data or consumer-driven companies, community-focused organizations aren't looking for an end result. There is no end to this mission of providing quality services to our communities. Likewise, the branding process is never over. It segways and evolves as your goals and capacities do. There will not and should not ever be an “answer” to your "branding problem." There should, however, be a path and structured process that your team can follow to ensure you are continuously aligned with your goals. 

An answer ends the journey. 

Our brand strategy process will most likely end with more questions than answers. What we provide instead of answers is an educated and experienced concept that says, "If we follow this trusted process, our clients will come through with a stronger sense of identity and a direction for how they can best communicate with, engage, and serve their community." 

Why is process so important? Because the process is the solution! You would never expect a writer to publish a biography without first interviewing and researching the subject. Nor would you expect a pharmaceutical scientist to recommend a  drug treatment without first looking into the cause and symptoms of the disease. Enrolling on this journey with us will allow you and your team to look deeply at your organizational goals, the audiences you speak to, and the initiatives and promotions you undertake. It is a journey that we, equipped with our experience, insight, care, and creativity, grab your hand and guide you on. Together, we will go to some dark places, identifying the bogeymen and the dark, scary spaces. Then, together, shine a light to discover the unseen paths and doors to opportunity and partnerships hidden in those spaces.
 
When our time together ends, your organization will be equipped with a toolbox that serves as a guide as you continue the neverending process of reaching goals and setting the bar even higher.